Autumn Fair adds childrenswear following Bubble closure

The British childrenswear sector is getting a new platform at Autumn Fair in September, after Bubble London announced its closure after more than ten years as the national show for the UK industry.


Autumn Fair

Autumn Fair, which takes place on 2-5 September at the NEC in Birmingham, is adding children’s fashion to its children’s gifts, toys & gadgets showcase to provide a new space for the brands left behind by the closure of Bubble.

“Childrenswear suppliers and retailers have faced challenging trading conditions of late, but the market is still forecast to grow significantly in coming years,” said Louise Young, managing director of Spring & Autumn Fair.

Indeed, whilst research from Verdict Retail suggests childrenswear is growing at a slower rate than clothing, the sector is forecast to grow by 10.4% by 2021. Additionally,

“Bringing childrenswear exhibitors and buyers together will only help facilitate success, and drive innovation. Bubble London had played a pivotal role in the sector however, retailers are now diversifying by offering a variety of product categories aimed at different age demographics. Whether it be for children or for teenagers, gifting children’s clothing and accessories is a key area of sell-through for retailers,” Young continued.

“Our view is that those that attend Autumn Fair will be in a much more favourable position to harness this opportunity.”

The annual wholesale showcase hosts brands across 13 carefully curated show sectors, including Body, Bath & Home Fragrance, Children’s Gifts & Toys, Contemporary Gifts, and Fashion, Accessories & Jewellery.

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