Australian jewellery retailer Lovisa lands at Westquay

International jewellery brand Lovisa is set to open its first store in Southampton at Westquay shopping centre in November this year.


Photo: Lovisa

Offering its full range of on-trend fashion jewellery, the 960 sq ft store will be located on level three of the mall, alongside River Island, Lush and Superdry.

It joins more than 300 Lovisa stores in 13 countries. The brand launched in 2010 in Australia and has quickly become of the country’s leading specialist fast fashion retailers. It is also planning to open its first pilot store in the US in November.

CEO Steve Doyle said the brand is “delighted” to grow its portfolio with the new store at Westquay. “Lovisa has grown rapidly since its launch five years ago and with its high levels of footfall and compelling retail mix, Westquay is the ideal venue for our continued expansion,” he said.

Iain Mitchell, UK Commercial Director at Hammerson, added: “ Our data shows that jewellery has been a consistent outperformer in our portfolio this year, and we’re pleased to be extending this offer at Westquay.  Firmly established as the premier retail destination on the South Coast, the centre is the venue of choice for brands like Lovisa looking to expand in the region.”

Lovisa’s arrival will follow the openings of aspirational fashion brand Joules and popular Australian stationary brand, Smiggle.

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