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Published
Jan 15, 2018
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Ann Summers moves into activewear

Published
Jan 15, 2018

British lingerie and erotic lifestyle retailer Ann Summers has announced the launch of a brand new line of women’s activewear.


Photo: Ann Summers



Designed in line with the brand’s provocative image, the collection sees leggings, tops, cover-ups and tracksuits reinterpreted with wet look materials, bold prints, fishnet and slogans.

Ann Summers said: “We wanted to enter the active and loungewear space with attitude. We are encouraging women to feel sexy when they exercise, and to celebrate the hard work they put in to their health and fitness. The range is designed to inject a little fun into workouts and can also be worn as part of your everyday outfit.”

Prices for the collection start at £20, with many pieces available in sizes 8-22.

Ann Summers joins several brands in the athleisure market, including Burton which also launched a line this week.

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