Amazon UK launches weather-reactive summer store

By

Barbara Santamaria

Published
Apr 26, 2017

#NowItsSummer is Amazon’s latest initiative offering Prime members a relevant edit of summer-related products based on the weather conditions where they live.

The weather-reactive initiative combines Amazon’s recommendation technology with weather and sales trends data. From flip flops to umbrellas, the offering aims to help customers get the products they want to enjoy the unpredictable British summer.

"With our vast selection and fast delivery we can help you make quick decisions like throwing an impromptu barbeque or getting hold of wet weather contingency essentials," said Doug Gurr, UK Country Manager, Amazon.

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In addition to sun creams, gardening products, gas barbeques, TV shows, books, music and coffee makers, the #NowItsSummer store will provide consumers with the latest looks for the beach or festivals.

"Customers can be assured that whatever the weather, our selection of clothing, shoes, bags and accessories will have you covered," said Maria Janssen, Trend Director, Amazon Fashion Europe. "Whether you need inspiration for a wedding invite, festival, or holiday abroad, there's something for everyone."

The products are available for unlimited one-day delivery for Prime members across the UK, and same-day delivery for members in London, Surrey, Berkshire, Birmingham, Bristol, Manchester, Liverpool, Leeds, Milton Keynes, Glasgow, and Edinburgh.