AllSaints launches campaign #ItsUpToYou to celebrate individuality

By

Barbara Santamaria

Published
May 17, 2016

Following the spirit of its Spring/Summer 2016 presentation and campaign, Premium British fashion house AllSaints is asking its customers to share their personal identity on social media.

AllSaints shoppers are encouraged to share the way they style the new collection, now available in stores and online, by uploading photos on Twitter and Instagram using the hashtag #ItsUpToYou.

The initiative, part of the brand’s new global campaign, launched on Monday 16 and builds on the concept behind the brand’s original It’s Up To You campaign, which features local NY skaters, artists, musicians and creatives.

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“I feel strongly that AllSaints’ collections provide the catalyst for individual creativity, no matter where you live, what you like to do, and how you look at the world. What we present is a uniform without uniformity. We have expressed how we style these clothes; now, It’s Up To You…” said Wil Beedle, Creative Director of AllSaints.

Images selected by the AllSaints creative team will become the latest stars of the campaign, featuring on the online website, social media platforms and in select AllSaints stores.