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Published
Apr 5, 2016
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Alexander McQueen launches revamped website

Published
Apr 5, 2016

Alexander McQueen has announced the relaunch of its website to meet the needs of the modern day shopper, as the number of customers who visit the platform using a mobile or tablet continues to increase.


The new website now features full mobile optimisation - Alexander McQueen


According to the label, the new design is device-adaptive and offers an immersive brand experience across product and the world of McQueen with monthly curated stories, rich, full-bleed images and films featuring the craftsmanship and creativity behind the fashion house.

The digital flagship also offers customers an easy way to shop the current lookbooks by following a simple and intuitive purchase process, while users who prefer a more traditional shopping method can reserve items online and collect them in store.

Additionally, Alexander McQueen shoppers can now book an appointment for the brand’s bespoke tailoring service at Savile Row.

The new website’s landing page will continue to celebrate the iconic Alexander McQueen scarves range, offering the full collection including skull prints, runway-inspired styles and special editions.

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