Aldi and Lidl to launch £3.75 school uniforms

By

Barbara Santamaria

Published
Jul 14, 2017

Value supermarkets Aldi and Lidl are battling for back-to-school shoppers by offering the lowest priced school clothing range on the market.

Lidl announced on Thursday it would start selling “the best value back-to-school range”, with an entire school uniform now costing only £3.75. The retailer’s primary school essentials package consists of two polo shirts, a sweatshirt or jumper, and a pair trousers or pleated skirt.

Lidl rival Aldi hit back on Friday, announcing it dropped the price of its school uniform package from £5 to £3.75. The school clothing range was launched online and in stores this week.

“We understand that sending the kids back to school is an expensive time for families and we make it our mission to ensure that we aren’t beaten on quality or on price. That’s why we’re reducing the price of our package; two polo shirts, a sweater and a skirt or a pair of trousers - to £3.75,” said Tony Baines, managing director for corporate buying at Aldi.

Meanwhile a spokesperson for Sainsbury’s said the new TU school uniform collection offers over 200 options for customers and a wide range of colours.

Lidl’s first ever back-to-school clothing range sold out within a week last year after the retailer claimed it was the best value on the high street and 56% cheaper than Tesco’s.

According to Lidl, shirts are made of 100% cotton, skirts have permanent pleats and shoes are made from leather.