Acronym's Errolson Hugh confirms longtime NikeLab ACG collab is ending

By

Cassidy Mantor

Published
Jul 12, 2018

Acronym's Errolson Hugh has retweeted news initially posted by DJ Teki Latex, confirming that his four-year partnership with Nike's NikeLab ACG is coming to an end.

According to the tweets that were retweeted by Hugh, Nike will be taking its tech-heavy NikeLab ACG (all conditions gear) collection in a "retro ACG sportswear" direction, a departure from Hugh's integrated techwear approach, also seen in his technology-focused Acronym brand.

Hugh did, however, confirm on Twitter that he has "One more season left (HO’18)."

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Nike recruited Hugh in 2014 to breathe new life into its ACG line, a 25-year-old sub-brand initially created for the mountain and outdoors lifestyle segment, which had not received much creative focus for years.

Hugh created NikeLab, a fashion-forward tech concept that revitalized the ACG brand and went on to deliver repeated sell-out apparel and footwear collections.

In the initial tweets that sparked the announcement, Teki Latex claimed that NikeLab ACG is "arguably the coolest thing Nike has now all thanks to [Errolson Hugh]," a testament to the line's popularity. 

Neither Hugh nor Nike have disclosed whether they will continue to collaborate in the future on one-off releases or future projects.