Obi Anyanwu
Jun 2, 2017
2xist launches new men's swimwear line
Obi Anyanwu
Jun 2, 2017
2xist this week launched its first men’s swimwear collection, building on the lifestyle brand’s men’s innerwear offering and women’s undergarments and activewear.
The new swimwear line is designed similarly to the Evolve by 2xist underwear line and features vibrant patterns and playful cuts. Pieces from the collection include swim shorts, swim trunks, Malibu swim shorts, board shorts and swim briefs in abstract floral and palm tree patterns, as well as artistic brush stroke patterns and bright solid colors.
The lifestyle brand rounded out the new swim collection with a linen shirt, hooded henley and henley t-shirt, basic t-shirts and flip flops.
In addition to launching men’s swimwear, 2xist is launching women’s athleisure on its website starting in June. The launch comes over one year after 2xist celebrated its 25th anniversary with the launch of it’s first ever women’s line.
The Evolve by 2xist swimwear collection is available online and at select Target stores.
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