​Timberland unveils footwear store on Oxford Street

By

Barbara Santamaria

Published
Mar 31, 2016

A large selection of Timberland shoes for men, women and kids has arrived to London’s Oxford Street, where the brand opened a footwear store this Thursday.

Located at 158 Oxford Street, Timberland’s new shop follows the Regent Street flagship re-fit in 2015 and takes the label’s presence in London to six locations.

In addition to shoes, customers will be able to find a range of accessories across menswear, womenswear and kidswear, as well as learn how to take better care of their shoes post purchase thanks to a Cobbler station manned by a Timberland expert.

For Timberland, a brand of VF Corporation, the opening is a key move in its quest to become the largest and most sustainable lifestyle brand. The 90 sq mt store on London’s busiest shopping street will help the label connect with a wider audience and younger consumers.

For this spring, Timberland's new releases will focus on innovation and heritage with the new comfort system Sensorflex and a new version of the iconic Boat Shoes.