​Christian Louboutin, Tiffany and Valentino, leading in social media

By

Barbara Santamaria

Published
Dec 11, 2015

Luxury footwear brand Christian Louboutin, jewelry firm Tiffany & Co. and designer label Valentino are the top performing brands in social media in the US, according to a recent study that ranks the companies both based on social media and through word of mouth.

The research report, produced by technology and data company Engagement Labs, was released on Wednesday, revealing a ranking that also places Gucci as the leading brand in terms of word of mouth in the US.

On Facebook, high-end shoe brand Christian Louboutin ranked first as it leveraged short posts and included professional photography accompanied by the hashtag #LouboutinWorld, which enabled the brand to generate the most likes and shares per 1,000 fans.

Tiffany & Co. ranked first on Twitter, with posts ranging from photos of celebrities purchasing its products, to user-generated content from popular fashion bloggers, and promotions for new products.

Meanwhile, on the visual-platform Instagram, Valentino placed first, boasting of content generated by well-known bloggers, professional images of its products and images of celebrities wearing its products.